It started like it does for most parents — rushing between work calls, homework checks, and snack breaks.

One day, I looked at what my child was holding in her hands. It was a shiny pack filled with colors and claims… but when I flipped it around, the ingredients told a very different story. Unreadable chemicals. Artificial flavors. Unpronounceable preservatives. And yet, it was “for kids.”

That moment changed everything.

I realized how often we, as parents and people, snack without thinking. We reach for convenience, trusting that what’s on the shelf is good enough. But the truth is — it’s not. The snack aisle is crowded with shortcuts dressed as solutions.

So we created ReThink Snacks — not just to fill stomachs, but to nourish lives. With real ingredients. With balance. With purpose. Because your body and your kids deserve better. Because every bite counts, even the ones between meals