rethinksnacks

OUR FOUNDERS' STORY​

I’m Deepika Kiran - a mother of two, a believer in better food, and the soul behind Rethink Snacks.

We are proud to say:

This journey began with a simple, powerful question: “If we care so deeply about our children, why do we settle for snacks that don’t care for them at all?”

That night, I made a quiet promise in my kitchen - I would rethink how we snack. Not just for my family, but for every family like ours.

And I found my answer in millets - ancient, powerful grains that once fed generations with strength and vitality. With love and relentless trial and error, I began crafting snacks with 41% nutrient-rich millets, baking them instead of frying, and refusing to add maida, preservatives, or shortcuts.

It wasn’t just about ingredients. It was about bringing balance back into every bite, and letting each snack be an act of care — not compromise.

That’s how Rethink Snacks was born:

A heartfelt movement from one mother to another. A brand built on trust. A promise of Mindful Munching with Balance in Every Bite.

Today, Rethink Snacks is for:
  ● The parent who reads every label before packing a tiffin.
  ● The young adult who wants to snack smarter, not just faster.
  ● The grandparent seeking guilt-free indulgence with real ingredients.

We are proud to say:
Because every bite should nourish - the body, the heart, and the future. So from my kitchen to yours, thank you for being here. Welcome to Rethink Snacks - where love, health, and flavor come together in every bite.

We are proud to say:

It started like it does for most parents — rushing between work calls, homework checks, and snack breaks.

One day, I looked at what my child was holding in her hands. It was a shiny pack filled with colors and claims… but when I flipped it around, the ingredients told a very different story. Unreadable chemicals. Artificial flavors. Unpronounceable preservatives. And yet, it was “for kids.”

That moment changed everything.

I realized how often we, as parents and people, snack without thinking. We reach for convenience, trusting that what’s on the shelf is good enough. But the truth is — it’s not. The snack aisle is crowded with shortcuts dressed as solutions.

So we created ReThink Snacks — not just to fill stomachs, but to nourish lives. With real ingredients. With balance. With purpose. Because your body and your kids deserve better. Because every bite counts, even the ones between meals

Mission

We’re redefining snacking by making mindful choices second nature - bold in flavour, clean in form, and uncompromising in purpose.

Vision

Reinvent everyday snacking by putting real, trustworthy ingredients first - bridging the gap between cravings and consciousness, and leading the shift toward food that supports both body and mind.

Values

At Rethink Snacks, we’re on a mission to create a healthier, more sustainable world. With transparency and a commitment to quality, we ensure every product enriches your health while delighting your taste buds.

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